McColl’s has announced the opening of its 100th Morrisons Daily store, two months ahead of schedule.
The 100th store was unveiled in Ellesmere Port, offering local customers a range of high quality fresh food and groceries, wider product choice and better value, through new lines and Morrisons own-label.
The rollout of Morrisons Daily Stores is a key element of McColl’s’ strategic focus on food-led convenience, driving incremental sales and sales-mix improvement.
The partnership stores continue to deliver the “strongest performance across the business”, with 2.3 year payback on investment.
The convenience chain aims to operate 350 Morrisons Daily stores by November 2022.
“We are extremely excited to reach the milestone of 100 Morrisons Daily stores, giving customers access to a wider range of products, greater value and a supermarket-quality fresh food and grocery offer,” McColl’s chief executive Jonathan Miller said.
“A massive thank you to the teams of both businesses who have worked hard to deliver this number of store conversions in such a short period of time, as we combine our key neighbourhood store locations, strengths in convenience operations and expertise in services, with Morrisons core grocery proposition.”
Morrisons chief executive David Potts added: “We are pleased to have very quickly opened 100 Morrisons Daily stores with our long term partner, McColl’s.
“The Morrisons Daily convenience format is proving popular with customers and is a great way for us to broaden the reach of the Morrisons brand into more and more local communities.
“It’s been a very impressive collective effort by the McColl’s and Morrisons teams who have worked together so quickly and effectively. We look forward to hundreds more Morrisons Daily stores springing up across Britain.”