Aldi has launched gift cards in all its UK in over 920 stores.
The contactless and plastic-free gift cards are located next to the greeting cards, with the amount ranging up to a maximum of £500.
Cards can be activated at the till at the time of purchase and recipients should present their gift card when paying for their shopping in store for the amount to be deducted from the total.
“The Aldi gift card is the perfect present for any Aldi fan, whether it goes towards their food shopping or that must-have item from our special buys aisle,” Aldi managing director Julie Ashfield said.
“We hope customers enjoy giving the gift of Aldi to their friends and family”
Under the scheme, Iceland will be able to offer customers an in-store gift card mall featuring their own brand gift cards alongside a range of third party gift cards in all 1000 stores.