Iceland launches first-ever gift card programme

Iceland has launched its first-ever gift card programme in the UK, in partnership with Blackhawk Network.

Under the scheme, Iceland will be able to offer customers an in-store gift card mall featuring their own brand gift cards alongside a range of third party gift cards in all 1000 stores.

Blackhawk Network will manage the entire gift card programme across all channels, delivering eCommerce, in-store and processing requirements using its Cashstar platform, which will enable Iceland to launch an online B2C and B2B gift card proposition in the market.

READ MORE: Iceland launches digital version of Bonus Card scheme

“We’re thrilled to be working with Blackhawk Network to bring our customers an unbeatable range of market-leading gift card options.” Iceland Foods IT director Louise Dhaliwal said.

“The impressive service allows us to offer all of our shoppers the chance to add a gift card to their basket, be that online or in-store. The gift cards will allow us to broaden our offering to customers, old and new, broadening the retail capabilities we are proud of.”

Blackhawk Network managing director EMEA Matt Howe added: “This is a significant partnership for Blackhawk Network, and we’re excited to be supporting Iceland as it builds out a market-leading gift card offering.

“Our latest research showed the demand for gift cards in the UK is growing, with one in four shoppers purchasing a physical or digital gift card for themselves in the last year.

“With our end-to-end solution, the aim is to drive incremental revenue, increase loyalty and enhance the retail experience for Iceland’s customers.”

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