Iceland has launched its first digital version of its Bonus Card loyalty saving scheme via an app.
Available on IoS and Android, the app allows shoppers to scan a digital barcode, generated on their phones at checkouts in store to claim benefits of the scheme instead of swiping a physical card.
The scheme rewards customers with a £1 bonus for every £20 saved.
Additionally, it also gives customers access to exclusive features, which include monthly competitions and giveaways.
Customers will also be able to top up their savings and check their balance via the app.
Another upgrade provided by the app is the online delivery feature was only available on Iceland’s website prior to its launch.
“We’re thrilled to be launching our first ever app,” Iceland chief customer and digital officer David Devany said.
“The Bonus Card app will allow more customers than ever to save when shopping with us in store and online with ease. There’s no need to worry about losing your card anymore, it’s all stored on your phone.
“Every year hundreds of thousands of customers use our Bonus Card scheme and we are proud to be able to help them save for big moments throughout the year. The introduction of exclusive offers and events to the app is another huge change we are sure our customers will love.”