The Ferrero Group has rolled out a new recyclable box for its Ferrero Rocher range.
The company is set to start the transition with its 16-piece and 30-piece boxes from September, which will only use 40 per cent and 38 per cent less plastic, respectively.
According to the chocolate manufacturer, the boxes will save an estimated 2000 tonnes of plastic over the next year and approximately 10,000 tonnes of plastic once the new eco-design is implemented across its entire product portfolio.
Th new containers have been designed in partnership with materials expert Miliken and have been developed using polypropylene, which the group claims will “enable easier recycling”.
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The news comes as part of the chocolate producer’s 2019 commitment to make all of its packaging reusable, recyclable or compostable by 2025.
“We are proud to make this important stride in our journey towards more sustainable packaging, as part of the Ferrero 2025 packaging commitment,” Fererro Group president for global marketing premium chocolate Jerome Gray said.
Ferrero Group global packaging director Fabio Mora added: “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity.
“Packaging is a complex issue that we are committed to working in close collaboration to build a more circular economy through packaging-related strategies.
“In this instance, we worked in close partnership with Miliken who brought their innovative and critical thinking to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box.”
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