Aussie brand Arnott’s Shapes lands in Waitrose, Morrisons and Ocado

Shapes
FMCGNews

Australian snack brand Arnott’s Shapes is launching across the United Kingdom in Waitrose, Morrisons and Ocado nationwide.

The range includes three variants, chicken, barbecue and pizza flavoured crackers, which are designed for on-the-go consumption.

This move marks a major expansion for Arnott’s Shapes, which is popular and sold at retailers in Australia and New Zealand, now landing in UK supermarkets.

The brand aims to offer a new product within the snack category in the UK, offering sharable crackers ahead of summer social occasions.

The chief growth officer at The Arnott’s Group, Jenni Dill, said: “With warmer weather just around the corner, we knew it was the perfect time for us to introduce a new snack for Brits to enjoy.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“Arnott’s Shapes delivers the flavour of a crisp and the crunch of a cracker in every single bite, which is why it’s one of Australia’s most-loved snacks.

“From games nights and movie nights, to picnics in the park and backyard BBQs, or enjoying solo at home, Arnott’s Shapes are your new snack obsession.”

The brand has received global traction from influential figures including Ryan Gosling, Jacob Elordi and Margot Robbie.

Arnott’s Shapes has now rolled out across retailers in Waitrose, Morrisons and Ocado for a recommended retail price of £2.50.

FMCGNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

FMCGNews

Share:

Aussie brand Arnott’s Shapes lands in Waitrose, Morrisons and Ocado

Shapes

Australian snack brand Arnott’s Shapes is launching across the United Kingdom in Waitrose, Morrisons and Ocado nationwide.

The range includes three variants, chicken, barbecue and pizza flavoured crackers, which are designed for on-the-go consumption.

This move marks a major expansion for Arnott’s Shapes, which is popular and sold at retailers in Australia and New Zealand, now landing in UK supermarkets.

The brand aims to offer a new product within the snack category in the UK, offering sharable crackers ahead of summer social occasions.

The chief growth officer at The Arnott’s Group, Jenni Dill, said: “With warmer weather just around the corner, we knew it was the perfect time for us to introduce a new snack for Brits to enjoy.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“Arnott’s Shapes delivers the flavour of a crisp and the crunch of a cracker in every single bite, which is why it’s one of Australia’s most-loved snacks.

“From games nights and movie nights, to picnics in the park and backyard BBQs, or enjoying solo at home, Arnott’s Shapes are your new snack obsession.”

The brand has received global traction from influential figures including Ryan Gosling, Jacob Elordi and Margot Robbie.

Arnott’s Shapes has now rolled out across retailers in Waitrose, Morrisons and Ocado for a recommended retail price of £2.50.

FMCGNews

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

FMCGNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Most Read

Latest Feature

Menu

Please enter the verification code sent to your email: