Oil brand Crisp ‘N Dry has announced a partnership with the British Heart Foundation to contribute £100,000 to support the charity’s research.

To mark the partnership, Crisp ‘N Dry will redesign its 1L and 2L bottles of rapeseed oil to British Heart Foundation branded packs, which will be available in selected supermarkets nationwide.

The campaign aims to encourage shoppers to make positive changes in their diets by replacing saturated fats with unsaturated alternatives such as Crisp ‘N Dry Rapeseed Oil.

The British Heart Foundation works towards preventing, diagnosing and treating heart and circulatory disease and risk factors.

Marketing director at Princes Group, Jeremy Gibson, said: “We are incredibly proud to partner with the British Heart Foundation and help support the lifesaving research done by this amazing charity.

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“We hope this initiative will empower customers to make a simple, heart-friendly switch in their daily cooking. By choosing Crisp ‘N Dry, shoppers can support a cause that makes a real difference to millions of lives across the UK.”

The partnership will be supported by in-store displays alongside a wider marketing campaign for Crisp ‘N Dry with a TV advert that will air on video on demand, in cinemas and through podcast advertising.

Director of partnership & relationship fundraising at BHF, Teresa Hicks, said: “We’re delighted to be partnering with Crisp ’N Dry on this new initiative.

“We’re grateful to Crisp ’N Dry and its customers for getting behind the partnership and helping to power the progress we need.”