Mars Petcare has revealed it will replace shrink film with cardboard across all mixed multi-pack cans of Pedigree, Chappie, Kitekat and Whiskas in the UK, removing 180 tonnes of plastic annually.
The new, fully-recyclable cardboard packaging will be widely available from September 11 and will remove 15 million individual pieces of plastic every year.
“At Mars Petcare we’re on a mission to future proof the growing pet population and industry,” Mars Petcare interim general manager Kim Smet said.
“The switch from shrink-wrap to cardboard is an important step in helping us achieve our goal of 100% recyclable packaging by 2025.”
“We know that over the past year alone the UK’s pet population has sky-rocketed to an all-time high, tipping 20 million dogs and cats – nearly a third of the size of the UK human population, so as an industry our sustainability efforts must reflect this and improve, at speed, to create the world we want tomorrow.”
The news comes as Mars Petcare unveiled its recycling programme in partnership with Pets at Home which saw dedicated in-store recycling points for pet food packaging introduced across 40 UK stores.
The FMCG brand also partnered with Big 4 grocer Asda to trial in-store refill zones with its Whiskas and Pedigree products.
Pedigree Schmackos packaging was also reduced by 12 per cent, alongside all Dreamies 60g packs becoming thinner, resulting in a combined 27.6 tonnes of virgin plastic saved in the UK, according to the company.