Weetabix unveils ‘Plus Immune Support’ range

FMCG

Weetabix has released its new ‘On The Go Plus Immune Support’ range. 

The selection is set to retail at £1.99 per 330ml bottle and will be available at Asda from September, with further listings to follow this Autumn. 

According to the company, the drink is high in fibre and has 19g of protein per bottle as well as vitamins and minerals including vitamin D.  

The range’s flavours include Berry Burst, Vanilla Maple and Chocolate Brownie. 

The product comes in clear PET bottles which are made from 51 per cent recycled plastic and are 100 per cent recyclable.  

READ MORE: Unite calls for supermarkets to take responsibility for food shortages

The bottle design also includes the company’s nutritional credentials in line with High Fat, Sugar and Salt (HFSS) standards. 

The launch is set to be marketed with a multi-platform media campaign including ITV2 evening sponsorship and a social media campaign.  

“The demand for food and drink that contribute to a healthy immune system has been on the rise, with the Coronavirus pandemic fuelling this trend,” Weetabix On The Go general manager Emma Varlow said.  

“We know that 67 per cent of shoppers globally are interested in products that support immune health.  

“Our new Weetabix On The Go Plus Immune Support meets consumer needs by providing key health benefits and it also boosts energy and tastes great.”   

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