Young’s partners with Annabel Karmel to release kid-friendly fish meals


Young’s Seafood has partnered with Annabel Karmel to release a new range of fish-based kid’s meals.  

The range is designed for children under the age of five and will include Cheesy Fish Pie and Fish and Chip Shapes.  

The range will be available in selected Tesco, Asda, Booths Supermarket and Sainsbury’s stores from September 2, retailing at £1.75 per 200g.  

The Cheesy Fish Pie is made using Salmon and Atlantic Cods and is accompanied by sweetcorn and a sweet potato and carrot mash.  

The Fish and Chip Shapes are made with carrots, mash, pollock and peas, coated in golden breadcrumbs.  

READ MORE: Moving Mountains launches plant-based fish fillets

According to Annabel Karmel the new range “helps children explore the deliciousness and nutritional benefits of fish, while also offering parents convenience and peace of mind when it comes to quality.” 

The partnership follows a strong period of growth for the frozen seafood market, which has seen its sales increase by over 18 per cent in the last year.  

“At Young’s we are driven by a belief that a nation that enjoys fish regularly is a happier and healthier nation, and this is something we want to pass on to the next generation too”, Young’s Seafood marketing controller Marina Richardson said. 

“We are excited to join forces with Annabel Karmel to launch dishes that will do just that. 

“The Cheesy Fish Pie and the Fish and Chip Shapes are a great choice, and the convenient format is ideal for busy parents trying to fix their children a quick but healthy meal.” 

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