Moving Mountains launches plant-based fish fillets

Moving Mountains has launched its new plant-based fish fillets.  

According to the brand, which is known for its range of meat replacements, each fillet has a “succulent, flaky” texture and a coating of panko breadcrumbs, as well as 10g of protein and 4.5g of fibre per 100g.  

The product is available at Ocado for RRP £3.99 and will be sold at a selection of restaurants for diners to experience. 

Its founder Simeon Van der Molen has developed the new release to tackle the problem of sustainability in the oceans due to over fishing and is hopeful that his product can help to cut down on the damaging demand for fish, while providing a satisfactory alternative for consumers to enjoy. 

READ MORE: This secures £11m in Series A funding

“The Moving Mountains Fish Fillet is going to revolutionise the nation’s favourite meal: fish and chips. 380 million portions of fish and chips are eaten every year, but this is impacting the oceans, where there is already a sustainability crisis.” Van der Molen said. 

“Our ground-breaking new product will allow Brits to enjoy this national treasure whilst protecting sea life across the globe. 

“Our team have spent years perfecting the Fish Fillet, so it looks and tastes just like the real thing, with all the health benefits too. 

“We are thrilled to be launching the product in Ocado, so that Brits can enjoy the product worldwide.”     

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.