Budweiser Brewing Group announces Mahou partnership


Budweiser Brewing Group has announced a new partnership with Spanish beer brand Mahou to sell, market and distribute its products in the UK across its channels.

The Mahou Cinco Estrellas brand will be made available in the UK from July 19.

According to the brewing company, it will also roll out an “ambitious programme” to build the Mahou brand in the UK over the coming months.

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“Consumer preference for premium brands has continued to accelerate in the UK, with World Lager as the fastest growing beer segment,” Budweiser Brewing Group president Paula Lindenberg said.

“Through our new partnership with Mahou, we’re excited to offer a truly authentic and super-premium Spanish World Beer to our customers, bolstering our portfolio to provide the strongest brands to best fit evolving consumer trends.”

Mahou San Miguel international BU managing director Erik d’Auchamp added: “The growing popularity of World Lager provides a big opportunity for retailers and pubs alike and Mahou Cinco Estrellas offers something truly unique in the World Lager space; a contemporary beer reflecting Spain’s welcoming and extroverted approach to life.

“We’re thrilled to enter into partnership with Budweiser Brewing Group, a brewer which shares our vision to bring Mahou to even more consumers in the UK.”



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