Sharp’s Brewery has launched a new Doom Bar fridge pack, available to wholesalers and retailers now.
The new fridge pack will contain 10x440ml cans of ale and is now available to purchase in supermarkets such as Big 4 grocers, Tesco and Morrisons, along with online retailer Ocado.
The cans are encased in a recyclable cardboard sleeve, and include an easy-to-carry handle and quick tear-open fold, giving consumers a new, convenient way to enjoy the premium bottled ale.
“With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer,” Sharp’s Brewery marketing controller James Nicholls said.
“We are delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”