Flavoured milk brand Yazoo has announced a milestone of reaching £100m in retail sales value (RSV), marking growth for the business.

The successful results were driven by major distribution gains alongside an increase in accessibility, according to the business.

The brand aims to create accessible formats and expand its customer base and has a strong 18-to-24-year-old demographic.

Yazoo is launching a new creative campaign, ‘Have a Yazoo with yourself’, that is supported by a £3m investment. This marketing activity will run across out-of-home, audio and digital channels.

The campaign aims to utilise humorous and relatable scenarios to engage a young adult audience which is their main target base.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Ali Heal, Yazoo brand manager at FrieslandCampina said: “Yazoo has always been about bringing joy to consumers’ lives.

“Being a young adult today can be very stressful, so we want Yazoo to provide fun and a moment to sip, reflect and reset.

Heal added: “We are incredibly proud of this milestone and grateful to all our supportive customers.

“We want our retail partners to feel they’re backing the right brand – one with the ambition, quality and ability to keep delivering for shoppers, while helping the wider category grow. We’re excited to build on this momentum together, with more to come soon.”

Moving forward, the brand has plans to propel towards the next phase of growth with an NPD pipeline set to launch over the upcoming months.