Yazoo is rolling out new sustainable packaging across its core range of flavoured milk.
Launching this month, the flavoured milk brand is debuting fresh packaging across its core 300ml, 400ml and 1L portfolio.
Yazoo’s updated bottles are made from 100% recycled PET, meaning that every part of every bottle – besides the sleeve and cap – has been made with recycled plastic.
To make this possible, Yazoo has replaced the previous sleeve with a new perforated sleeve, with an easy pull tab – a small change with a big impact. It has also redesigned bottles that feature tethered caps, to help reduce littering and support ease of recycling.
The bold new look aims to increase the milk label’s taste credentials with elevated visuals that stand-out on shelf, encouraging consumers to make more sustainable choices.
In order to avoid obsolete packaging and to mitigate waste, the new bottles will be phased in via a staggered approach throughout October and November.
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Brand manager at Yazoo, Maren Fuhrich said: “Sustainability has always been a key business focus for FrieslandCampina and we have robust goals to meet in our own sustainability programme, which aims to deliver against meaningful measures to reduce single-use plastics in our packaging.
“Globally, by 2025, we endeavour to have 95% of our packaging recyclable and/or reusable, whilst by 2050, we aim to be fully climate neutral.
“We all have a role to play in making the world a greener place, and with 1 in 9 households purchasing a bottle of YAZOO, we’re in a great position to be drivers of change.”
She added: “The introduction of our refreshed design also falls in line with the end of our very successful partnership with Merlin Group, which saw Yazoo consumers being able to gain 2-for-1 entry on all packs.
“Consumers can redeem their tickets via our website until the date specified on their pack, but after a fantastic few years, we are saying thank you to our friends at Merlin and looking forward to the future brand partnerships that are in store for Yazoo.”
Last year, Yazoo switched the plastic packaging on its Kids bottles for cardboard cartons in a step towards the milkshake brand’s sustainability goals.
