Innocent

Who are the five new CEOs shaking up the FMCG sector?

August 3, 2022

Kristian Bayford

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A variety of FMCG brands have been undergoing changes in leadership this year. Amid the cost-of-living crisis and rising inflation, these five brands are committed to driving business forward and…

An ‘Innocent’ mistake: ‘Greenwashing’, photo fails and new marketing campaigns

April 29, 2022

Jasdip Sensi

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“As a brand and business, we have a very important role to play in helping change consumers’ behaviour around the environment and the climate crisis,” Innocent Drink’s group marketing director…

Innocent CEO steps down

FMCG People

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March 3, 2022

Jasdip Sensi

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Innocent has announced its CEO Douglas Lamont is stepping down from his position this autumn, being succeeded by the company’s current European vice president Nick Canney. Lamont has been with…

Innocent ad ‘misleads’ consumers over eco claims, ASA rules

FMCG Marketing

advert Coca Cola FMCG grocery Innocent Innocent drinks Marketing supermarket

February 23, 2022

Jasdip Sensi

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Innocent adverts which encourage customers to “get fixing up the planet” by choosing its drinks have been banned for exaggerating the environmental benefit of the products. The advert by the…

Innocent drinks accused of “greenwashing” by activists

FMCG Marketing Sustainability

activism Advertising Standards Agency Environment Greenwashing Innocent Innocent drinks Plastics Rebellion

February 4, 2022

Sarah Hughes

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Innocent drinks has been under fire for producing a “greenwashing” advertisement by plastic pollution campaigners. Activists have filed a complaint to the Advertising Standards Authority (ASA) with claims that the…

FDF launches Action on Fibre initiative in partnership with UK leading brands

FMCG

British Nutrition Foundation Elephant Atta FDF Innocent Jordans Kellogg’s Nomad Foods Pladis Quorn The Food and Drink Federation Warburtons

September 14, 2021

Jasdip Sensi

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The Food and Drink Federation (FDF) has launched its new Action on Fibre initiative to help people boost their fibre intake. The initiative, which is supported by the federations members…

Innocent appoints former Mars director as MD

FMCG People

General Mills Innocent Mars Nestle Psalt

June 21, 2021

Jasdip Sensi

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Innocent has appointed Sam Akinluyi as its managing director for its UK and Ireland arm. Akinluyi joins from non-profit organisation Add Psalt, where he worked as its co-founder and founding…

Mars Foods launches international Ben’s Original campaign

Mars UK poaches Innocent’s William Blomefiled for director role

FMCG People

Big 4 Innocent Mars Mars Wrigley Tesco

June 10, 2021

Jasdip Sensi

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Mars Wrigley has appointed William Blomefield as public affairs director for the UK. Blomefield joins from Innocent Drinks, where he held the position of group head of public affairs and…

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Shrinkflation: is the tactic a necessary evil as suppliers battle to keep costs low?

12/08/2022 11:01 AM

Woman,Reading,Ingredients,Information,On,Juice,Bottle’s,Etiquette

From shrinking chocolate bars to half-full packets of crisps, it’s safe to say that shrinkflation has been a fairly common &...

Innocent

Who are the five new CEOs shaking up the FMCG sector?

An ‘Innocent’ mistake: ‘Greenwashing’, photo fails and new marketing campaigns

Innocent CEO steps down

Innocent drinks accused of “greenwashing” by activists

FDF launches Action on Fibre initiative in partnership with UK leading brands

Innocent appoints former Mars director as MD

Mars UK poaches Innocent’s William Blomefiled for director role

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Shrinkflation: is the tactic a necessary evil as suppliers battle to keep costs low?

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