Innocent set to cut 5% of naturally occurring sugars from its drinks by 2025

Innocent Drinks is set to cut 5% of naturally occurring sugars from its drinks by 2025, in a commitment to ensuring the fruit-based smoothies are as healthy as possible.

The leading smoothie brand is already “well on the way” to hitting the target, after successfully lowering naturally occurring sugars by 2.4% in all its drinks by the end of 2021. It is now targeting a 2.5% reduction by the end of this year.

The brand has also launched its Super Smoothies Light range in the UK last year, which reportedly contains 30% less natural sugar, maintaining its non-HFSS status.

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Made with 100% fruit, the new line-up comes in berry and tropical flavours.

Berry Light is a blend of strawberries, raspberries and watermelon. Meanwhile, Tropical Light is a combination of pineapple, guava and orange, with a hint of yellow pepper and turmeric.

With 150 calories per 300ml bottle, the new smoothies are said to be high in vitamins and are a good source of fibre, with each bottle containing one of your five a day.

Innocent’s Super Smoothies Light range is available to purchase in 300ml bottles from Tesco for £1.99.

They also come in family-sized 750ml bottles, which can be found in Waitrose, Morrisons, Sainsbury’s and Tesco for £3.79.

“One of our big dreams is to help people get healthy stuff into their bodies so they can live well. That’s why we first started crushing fruit into bottles back in 1999,” said a spokesperson from Innocent.

Product development expert at Innocent, Florence Lilley, added: “We’ve put a twist on our tasty new juice recipes with a nifty ingredient called apple water, which has nudged the sugar in them down by 10% compared to our other juices.”

She added: “We never add sugar to any of our drinks. The only sugar in there is the natural sugar you’d find in the fruit itself.”

The news comes as Innocent Drinks launched a new ‘Blueberry Whizz’ flavour super smoothie back in September, with the aim of offering more nutritious and healthy options for children.