Innocent Drinks has launched a new ‘Blueberry Whizz’ flavour super smoothie, with the aim of offering more nutritious and healthy options for children.
Research from the leading drinks company has shown that only one in 10 kids manage to eat their five a day, so in response the brand has designed the smoothie to incorporate crushed fruit and veg with added vitamin D, iron and no added sugar to ensure more kids are able to reach this target.
Blueberry Whizz has also been accredited with the ‘Good Choice’ badge as part of the Better Health Families campaign, to assist parents in making healthier purchasing decisions.
Research by the company uncovered the common deficiencies amongst children across the UK, which showed that 20% of kids on average are deficient in vitamin D.
Additionally, A majority (62%) of parents in the UK also worry that their kids aren’t getting enough vitamins in their diet.
The smoothie brand has reportedly served over 1.5 billion portions of fruit and veg to kids since it first launched its range of smoothies for kids in 2005.
