Innocent has appointed Sam Akinluyi as its managing director for its UK and Ireland arm.
Akinluyi joins from non-profit organisation Add Psalt, where he worked as its co-founder and founding partner.
He has worked at Nestle, holding positions of business manager of food and beverages and channel category manager of coffee.
He worked at General Mills as its senior commercial manager for just over a year and later went on to spend just under five years at Mars.
Akinluyi is the chairman of the Future Skill Training board, a position which he held since 2012.
“I’m so excited to be joining innocent drinks as the UK & Ireland managing director, Akinluyi said in a LinkedIn post.
“The opportunity has arisen for me to join the team at Innocent while continuing to drive the PSALT agenda with the spectacular team we continue to develop(more announcements to come on this).
“This is an opportunity to play a part in an organisation looking to grow and founded on a clear purpose of making natural, delicious food and drink that helps people and the planet to live well and die old,” he concluded.