Innocent MD to exit amid internal shake-up

Innocent UK managing director Sam Akinluyi is to exit the business, just weeks after COO James Davenport announced his upcoming departure.

Akinluyi first joined the juice and smoothie business three years ago, having previously worked at FMCG giants including Nestle, General Mills and as grocery sales director for Mars.

It comes amid a senior shake-up for the business as Davenport is set to leave Innocent this summer after 20 years.


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The changes also follow a period of uncertainty for the drinks giant, which saw losses more than quadruple in 2022 after it faced challenges with its new transformation programme and as its £200m all-electric factory failed to reach its “full potential”.

Speaking of his departure, Akinluyi posted to LinkedIn: “Three years on (three of the most volatile years for the industry and economy in recent history!), I’m immensely proud of what we’ve achieved in the UK and Ireland.

“Not only have we navigated the challenges, we’ve turned them into opportunities…we’ve broken records and reached new heights. And that is down to the fantastic energy, resilience and agency of the UK and Ireland team.”

He added: “Over the last few months, alongside my board colleagues, we’ve worked to shape the right board structure for the future. As part of this process, I’ve made the personal decision that this is the right time for me to move on. I want to say a huge thank you to my fantastic team and my board colleagues.”

Innocent has been contacted for comment.

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