Delivery meal service HelloFresh posted mixed results for FY25, with revenue decreasing by 9 per cent to around £5.9bn compared to approximately £6.65bn in the year prior.

HelloFresh’s revenue in the ready-to-eat product category reduced by 1.4 per cent on a constant currency basis to around £1.7 bn, which was impacted by operational and manufacturing challenges within the US market.

The Group saw revenue go down by 9 per cent to approximately £1.4bn in its fourth quarter.

However, HelloFresh’s adjusted EBITDA increased by 14 per cent on a constant currency basis to around £365m.

According to the business, the strong AEBITDA performance was driven by significant progress in the brand’s efficiency programme.

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Last year the delivery meal service made a major investment to expand the overall menu and increase the number of recipes in certain markets.

The company plans to continue to grow the size of the reinvestments within “The Refresh” scheme.

Dominik Richter, CEO of HelloFresh said: “Two years ago, we made a deliberate choice. Before we could credibly invest in growth, we needed to fix the foundation of the business. We outlined a €300 million efficiency programme and sequenced it ahead of everything else.

“The logic was straightforward: efficiency creates margin room, margin room funds product reinvestment, better products drive retention, and retention is what ultimately unlocks sustainable, profitable growth. That flywheel has now started to spin.”

Moving forward, HelloFresh estimates a revenue decrease of between 3 per cent and 6 per cent for the 2026 financial year.

The delivery meal service expects AEBITDA for the 2026 fiscal year to be between £323.9m and around £366m.