Delivery meal kit service HelloFresh has expanded its weekly menu to include over 80 recipes for customers and has added more personalisation features.

The new menu now offers 50 per cent more quick and easy dishes, 50 per cent more calorie-smart meals and 25 per cent more vegetarian options to cater to health and variety demands according to the business.

The brand doubled its customisable options to allow for customers to adapt dishes to taste or dietary needs, including swapping for plant-based alternatives.

Alix McCaffrey, senior director of product at HelloFresh, said: “Our customers told us they want more choice and flexibility – and we’ve listened.

“We’re giving households the freedom to swap proteins, explore new cuisines and discover dishes they’d never try otherwise. It’s about turning convenience into creativity and helping families fall back in love with dinnertime.”

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The expanded range includes new recipes such as Trinidadian-style chickpea doubles, Cajun-style salmon and Smashed Potatoes, and Singapore Style Crispy Tofu & Black Pepper Noodles.

These changes come after research from HelloFresh revealed that 44 per cent of customers said the ability to swap proteins and personalise meals would make meal kits more appealing, and nearly one in three consumers repeat the same meal at least twice a week because of lack of time and inspiration.

Additionally, 84 per cent of customers stated they try to eat healthy dishes, which highlights the growing demand for lower-calorie meals.