Bestway Wholesale has launched an Easter activation with a large-scale omnichannel campaign which is designed to help independent retailers maximise sales.

The promotion will run across over 60 depots nationwide from 27 February to 26 March, which brings together digital support and a number of deals which aim to drive footfall, engagement and commercial return.

This builds on strong engagement in the year prior, with over 200,000 visitors during the trading period and a digital platform which generated over 1m website visits, according to the company.

The wholesaler is returning with an omnichannel marketing strategy with a goal of maximising visibility, participation and commercial impact at independent retailers.

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Kenton Burchell, group trading director at Bestway Wholesale, said: “Easter is a crucial trading moment for independent retailers, and at Bestway we are committed to ensuring they are fully equipped to capitalise on every sales opportunity.

“Our 2026 activation ‘Buzz About the Sweetest Deals’ builds on the strong engagement we saw last year and is designed to give retailers clear, structured support during a key seasonal window with competitive pricing, compelling promotional mechanics with 50 per cent+ POR on key lines across categories and structured sales drivers for retailers during this critical trading window.”

The wholesaler’s promotions are available within individual branded pallets, which are brought together under the ‘Buzz About the Sweetest Deals’ hive theme.

This is part of Bestway’s mission to help independent retailers boost sales and achieve standout seasonal activation.