Irn-Bru will undergo a rebrand in 2026 with a new design and a name change to one of its products.

The move comes ahead of the drink brand’s 125th anniversary and aims to highlight Irn-Bru’s distinct brand identity.

The new design features the strongman insignia, the ‘Made in Scotland from Girders’ line on the packaging and the signature orange colour.

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Additionally, the business will change the product name for the XTRA drinks to become ZERO to highlight the zero-sugar content within the drink.

Kenny Nicholson, Irn-Bru brand director at AG Barr, said: “As we head into our 125th year, we’re refreshing the way Irn-Bru shows up on the shelf by amplifying the iconic elements people know and love.

“This is a phased update that will roll out in early 2026, with an impactful design highly relevant for today’s market and worth paying more for.”

According to the company, the rebrand has had a positive consumer response from testing, with purchase intent increasing by 13% with the new designs.

Additionally, the survey found that shoppers who saw the designs were 55% more likely to state they would consider buying the brand.