Asda has appointed Tom Hampson as the new VP of marketing, effective in June, as the retailer aims to strengthen its senior leadership team.

He succeeds Adam Zavalis, who departed from the role in November 2025 and will report directly to Rachel Eyre, chief customer officer.

Hampson brings years of retail industry experience to Asda, having previously worked in senior positions at Sainsbury’s, Mamas & Papas, Morrisons and B&Q.

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Eyre said: “Tom is an experienced and passionate customer and marketing leader who has led transformation and growth through marketing with a number of major UK retailers.

“He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands.”

In his most recent position, Hampson worked as the marketing director of B&Q, where he oversaw brand and digital strategies to drive a stronger company performance.