Asda launches foot-long sausage roll for festive season
Asda has announced the launch of a foot-long sausage roll for £3.98.
The retailer launched the extra-large pastry, which can be served hot or cold for consumers to add as part of a sharing Christmas party centrepiece.
The 400g sausage roll can serve up to 8 people. Asda developed the new product after the supermarket retailer sold over 2m sausage rolls in December last year.
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The large sausage roll has gained online traction following its release, with posts by popular food bloggers, including Snack Reviews and Newfoodsuk, generating comments around the product.
Asda has recently been releasing limited edition foods for the festive season, offering innovative options for consumer favourites.
Last month the retailer launched giant Yorkshire-shaped puddings following the success of the product during last year’s festive season.
Additionally, Asda launched limited edition festive flavoured cheese truckles, including Pigs In Blankets and Gingerbread flavoured cheese.
1 Comment. Leave new
This won’t on it’s own save Asda, but if it can inspire more creative things it might help. Their sale and leaseback of some of their stores gives an idea of how serious their debt loading has become.