Asda has launched the first-to-market cheese truckle ranges, which include new innovative festive flavours.

The launch of the products builds on a successful performance last year, with the cheese truckles making up 30% of Asda’s total festive cheese sales.

As part of the new range, the retailer is offering a Pigs In Blankets Flavour Cheddar Truckle, which combines bacon-flavoured cheddar with sweet maple syrup.

Additionally, there is a Gingerbread Flavour Cheddar Truckle available, featuring a gingerbread man-shaped design and combining crystallised ginger and cinnamon.

Matthew Forde, product development manager of Cheese at Asda said: “We love bringing customers innovation within the cheese category at Christmas, because who doesn’t love cheese?

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“Through smaller truckles we can spotlight classic but also new and novelty flavours that tap into our wider Christmas themes at Asda, like Gingerbread this year. Our truckles prove to be popular year on year, and we know that customers look forward to seeing what’s next.”

Asda is also offering a Santa’s Christmas Dinner Cheese Truckle selection for £3.57, which features three cheeses as part of one festive pack.

This includes a Mature Cheddar truckle, a Christmas dinner flavoured truckle with Wensleydale cheese and a Christmas pudding flavoured truckle.

The supermarket retailer also recently launched a giant tree-shaped Yorkshire pudding as part of its festive range.