Co-op Media Network (CMN) has completed the rollout of its 1,000th front-of-store digital advertising screen, taking the retailer’s total digital touchpoints to more than 15,800 nationwide.

The milestone installation, unveiled in Newton Stewart, Scotland, marks a major acceleration in Co-op’s retail media expansion.

The convenience giant originally announced plans for 300 front-of-store screens last October, meaning the total has now risen by over 230% in just 12 months.

Across its 2,300 UK stores, Co-op now operates 15,871 screens, including those on kiosks, self-service checkouts and customer-facing tills.

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The rollout, delivered with Commercial IT Services and Grassfish, spans locations from major city centres to rural and island communities, in a bid to ensure advertisers can target a wide range of demographics and shopper missions.

The network also extends beyond the retailer’s bricks-and-mortar estate to festival pop-ups, hospitals, service stations and train stations, giving brands exposure to high-footfall environments throughout the year.

Co-op chief membership & customer officer Kenyatte Nelson said: “With 70% of the UK population living within two miles of a Co-op store, we’re uniquely positioned to deliver both reach and relevance.

“Our investment in front-of-store screens builds on Co-op’s presence as a media owner and strengthens our offer for brands looking to engage high-frequency shoppers.”

SMG chief client officer Lee LeFeuvre added that the expansion represented a “strong step in the growth of in-store digital media” and that front-of-store screens are “one of the most effective ways to reach shoppers at the point of purchase”.

Co-op said it would continue to expand its digital media network into 2026, with further innovation announcements expected early next year.