Coca-Cola Europacific Partners has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri.

The collectable packs are available across Monster Energy Original and Monster Energy Zero Sugar, bringing a new design to two of the brand’s best-selling SKUs.

The Oscar Piastri cans are rolling into wholesale, convenience and grocery from today, Monday 29 June, and will be available in both plain and price-marked packs.

The launch follows the recent introduction of Monster’s limited-edition Lando Norris Gold Can, as the energy drink brand looks to tap into growing Formula 1 interest among shoppers.

CCEP said the new can design was expected to appeal to Monster Energy and F1 fans, while helping retailers create excitement in the energy fixture through a limited-edition release.

Retailers can access point-of-sale materials and digital assets through MyCCEP.com to support in-store displays and chiller visibility while stocks last.

Energy drinks are worth more than £2.5bn to retailers in Great Britain, while low-calorie energy is worth more than £631m.

Monster has a 55 per cent share of the low-calorie energy segment, as retailers continue to see demand for zero sugar energy options.

CCEP GB vice-president of commercial development Rob Yeomans said: “Following the recent launch of our Lando Norris Gold Can, we’re excited to be celebrating another of Formula 1’s brightest stars with the limited-edition Oscar Piastri cans.

“Together, these launches reinforce Monster Energy’s deep connection with the sport and give retailers another opportunity to tap into fans’ passion for Formula 1.

“Limited-edition packs generate real buzz and collectability, so we expect strong demand from shoppers looking to get their hands on the new design while stocks last. Retailers should ensure the cans are highly visible in chillers and displays to make the most of the excitement.”

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