Pringles has launched a new variant of crisps, smaller-sized Pringles Minis, which were designed for on-the-go snacking.

The multipack bags will roll out nationwide from 2 July onwards in major supermarket retailers over the summer months for an RRP of £2.25.

Pringles Minis are available in three non-HFSS core flavours: Original, Sour Cream & Onion and BBQ flavour in bags of six.

The new range was created to meet the increasing shopper demand for portable, convenient snack options which are easy to fit into a daily routine.

This launch is part of the brand’s strategy to continue innovation within the savoury snacks category, with an increased focus on convenience-led formats that cater to shifting shopper demands.

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Beth Brushett, senior brand manager at Pringles, said: “We’ve seen growing demand from Pringles fans wanting a version they could easily throw into lunchboxes and enjoy on the go.

“Creating Pringles Minis was an exciting challenge for our team because we wanted to keep that same shape, flavour and crunch people expect from Pringles, just in a much smaller bite-sized crisp.

“We knew we’d cracked it once we had something that still tasted unmistakably like Pringles, but in a fun new format perfect for lunchtime snacking.”

According to the business, the smaller-sized format offers retailers the opportunity to target shoppers who are seeking portioned snacks without compromising on the flavour associated with the brand.