Food and drink manufacturer PepsiCo has unveiled a new corporate logo as part of a rebrand, conducted after twenty-five years to reflect its expanded portfolio of brands.

The rebrand introduces a new logo which seeks to represent transformation, innovation and the modernisation of the company.

Additionally, the brand unveiled a new tagline, “Food. Drink. Smiles.” to showcase its mission of providing food that creates joy in customers’ lives.

PepsiCo chairman and CEO Ramon Laguarta said: “Our new identity boldly reflects who we are in 2025, a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”

The move was also intended to recognise the FMCG giant’s expansive portfolio, with an emphasis on bringing publicity to the brands besides Pepsi.

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Jane Wakely, chief consumer and marketing officer and chief growth officer, said: “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future, reflecting our wide portfolio of beloved food and drink brands.

“By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”

PepsiCo plans to roll out its new corporate identity across all of its social media channels over time.