Lidl’s plant-based product sales surge
Lidl GB saw its sales of own-label meat-free and plant-based milk products grow by 694% year-over-year in 2025, marking a milestone that surpassed its 400% sales increase target.
The discounter found that plant-based products had more sales than meat-style alternatives by nearly 20% when comparing the top three vegetable and meat-style alternative products.
Lidl now plans to expand its range of products to meet consumer demand for flexitarians, vegans and vegetarians.
Amali Bunter, head of responsible sourcing and ethical trade at Lidl GB, said: “Surpassing our 2025 meat-free and milk-alternative sales target marks a significant milestone in our wider healthy and sustainable diets agenda and supports our long-term goal of aligning with the Planetary Health Diet by 2050, a vital lever in the net-zero transition.
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“We’re proud to be leading the industry with our protein transition goal of ensuring that plant-based protein sales (by tonnage) account for 25% of our total protein sales by 2030. Alongside this we are continuing to work closely with our farming partners on the sustainability credentials of our animal-based protein products, providing our customers with a full offering of sustainable choices when they visit our stores.”
Lidl has also added 20 new own-label products to its Vemondo Plant! range and aims to get the range certified by the Vegetarian Society.
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This is amazing news. Kind to animals, environment and Karma free. Animals are NOT food. The signs of an advanced civilisation. I’m a Vegan and feel like a human, clean and so healthy. Big fan of plant based food and the Lodl plant vased rangevis so good. Please bring back the Vegan sausage rolls and also do Vegan ham, Vegan chicken slices for sandwiches and Vegan lamb. Thank youvand keep up tje excellent Plant based work.
This is amazing news. Kind to animals, environment and Karma free. Animals are NOT food. The signs of an advanced civilisation. I’m a Vegan and feel like a human, clean and so healthy. Big fan of plant based food and the Lodl plant vased range is so good. Please bring back the Vegan sausage rolls and also do Vegan ham, Vegan chicken slices for sandwiches and Vegan lamb. Thank you and keep up the excellent Plant based work.