Irn Bru-owner AG Barr sales pop as core soft drinks boost growth
AG Barr experienced a positive full year as its sales were boosted by the strong performance of its leading brands.
In a trading update for the 52 weeks ending 25 January 2025, the beverage manufacturer expects its profit growth to hit double digits, following its adjusted operating margin hitting 13.5%, up from 12.3% in 2023/24.
Elsewhere, the soft drinks FMCG, which has a portfolio that includes Pwr-Bru and Funkin, said it also expects to achieve £420m in sales, up 5% year on year.
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Its core soft drinks brands Irn Bru, Rubicon and Boost, all performed “strongly”, with Rubicon again labelled “the stand out performer”, experiencing a year of double-digit sales growth.
AG Barr chief executive Euan Sutherland said: “AG Barr is in line to deliver another year of strong top line growth, margin improvement and cash generation.
“These headline metrics highlight excellent progress towards our long-term financial goals. We have sustained brand momentum despite the well trailed wider market pressures, and continue to make good progress towards our margin target.
He added: “We are committed to consistent long-term revenue growth and have confidence in further margin improvement as per our previous guidance. Our expectations for 2025/26 are unchanged and in line with market expectations.”



