Kraft Heinz and Walkers have teamed to launch a new range of limited edition British lunchtime-inspired crisp flavours.
The trio of new crisps include a roast chicken and Heinz Mayo flavour, a sausage sarnie and Heinz Ketchup flavour combo, and a cheese and Heinz Beanz toastie flavour.
All three products are now available in supermarkets in 45g grab bags as well as 5 pack x 25g multipacks, while 70g bags are available in convenience stores nationwide.
The new collaboration with PepsiCo-owned Walkers was first teased on social media under the crisp brand’s X account.
The post featured a block red image, with the caption, “Something’s coming. Tap for a teaser…”. Heinz soon retweeted the post with an added comment, “Wrong answers only?”.
Wrong answers only? https://t.co/2JYomPXCcn
— Heinz (@HeinzUK) August 6, 2024
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The launch of the new range marks the beginning of Walker’s annual ‘CrispIn vs CrispOut debate’, which has returned for its fourth year.
PepsiCo senior marketing director Wayne Newton said: “We can’t think of a better way to kick start our CrispIn vs CrispOut debate this year than by uniting with one of Britain’s favourite household names to take lunchtimes to a whole new level.’’
The new crisp range also comes amid a series of innovations recently unveiled by Heinz, which just last week brought back its Absolut viral tomato vodka pasta sauce, following high consumer demand.
Walkers and Heinz’s new range can be bought in Tesco, Asda, Sainsburys, Morrisons, Co-op, Waitrose, B&M, Iceland, TJs, Aldi, Farmfoods and Poundland, ranging from £1 to £1.65.
