Caramac to return for limited time following discontinuation

Caramac
FMCGNews

Caramac is returning to supermarket shelves for a limited time, following the discontinuation of the iconic confectionery last year.

The brand will be making a comeback in the form of the classic single bar, a three-bar multipack and a sharing bag of buttons.

Last November, Nestlé discontinued Caramac after more than 60 years since it first hit UK shelves.


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At the time, the FMCG giant said sales of the product have seen a “steady decline” over the past few years.

It added: “We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

However, Nestlé said that when the news broke that Caramac was being axed, fans across the nation called for its return and having listened to feedback, the confectionery manufacturer decided to bring back the brand for a limited time only.

The Caramac products will be available from today (23 July) in retailers nationwide until stocks last.

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Caramac to return for limited time following discontinuation

Caramac

Caramac is returning to supermarket shelves for a limited time, following the discontinuation of the iconic confectionery last year.

The brand will be making a comeback in the form of the classic single bar, a three-bar multipack and a sharing bag of buttons.

Last November, Nestlé discontinued Caramac after more than 60 years since it first hit UK shelves.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


At the time, the FMCG giant said sales of the product have seen a “steady decline” over the past few years.

It added: “We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

However, Nestlé said that when the news broke that Caramac was being axed, fans across the nation called for its return and having listened to feedback, the confectionery manufacturer decided to bring back the brand for a limited time only.

The Caramac products will be available from today (23 July) in retailers nationwide until stocks last.

FMCGNews

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