Morrisons CCO quits after 3 months

Morrisons store
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Morrisons chief customer officer Darren Blackhurst has quit just three months after rejoining the supermarket giant.

Chief executive Rami Baitiéh appointed Blackhurst as CCO and marketing officer on an interim basis in February, a role that was expected to become permanent.

However, Blackhurst will be standing down from the position with his departure terms currently being discussed, The Times reported.

He rejoined Morrisons earlier this year, having previously worked for the retailer from 2015 to 2019, primarily as group commercial director.

The change comes as logistics director Craig Taylor has also resigned in recent weeks, despite Baitiéh’s attempts to strengthen his senior leadership team earlier this year.


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At the time, the supermarket boss said that the grocer was attempting to “start a new chapter” and return to “peak form” with “plans to reinvigorate, refresh and strengthen Morrisons.”

While he admitted there was “work to do”, Baitiéh added that he was “confident that Morrisons has the people, the talent, the assets and the desire to chart a bright future in UK grocery”.

In recent months, the supermarket chain has introduced customer-facing initiatives that look to improve the store experience, including extended quiet hours, child-friendly checkouts, digital screens and is inviting shoppers to join its management meetings.

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4 Comments. Leave new

  • Terence Callachan 2 years ago

    Morrisons have teamed up with Amazon you can order groceries from Morrisons on Amazon the freshness of vegetable and fruit produce and the service really is superb better than tesco which ften sends me things that are very near their sell by date and Asda who send me vegetables that are too old, i really am impressed by this Morrisons / Amaxon venture.

    Reply
  • Leslie Clive Bedford 2 years ago

    Seems like it’s a case of come back Paul Potts. All is forgiven plus we need you to guide us (Morrisons) to greatness and regain the glory and confidence we had when you were CEO.

    Reply
    • Esorsirrah 2 years ago

      That’s David Potts and he wasn’t all that.

      Reply
  • Terence Callachan 2 years ago

    Good to see Morrisons selling tomatoes grown in Scotland they actually taste of tomato unlike all those from the netherlands morocco spain which taste of nothing.

    Reply

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Morrisons CCO quits after 3 months

Morrisons store

Morrisons chief customer officer Darren Blackhurst has quit just three months after rejoining the supermarket giant.

Chief executive Rami Baitiéh appointed Blackhurst as CCO and marketing officer on an interim basis in February, a role that was expected to become permanent.

However, Blackhurst will be standing down from the position with his departure terms currently being discussed, The Times reported.

He rejoined Morrisons earlier this year, having previously worked for the retailer from 2015 to 2019, primarily as group commercial director.

The change comes as logistics director Craig Taylor has also resigned in recent weeks, despite Baitiéh’s attempts to strengthen his senior leadership team earlier this year.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


At the time, the supermarket boss said that the grocer was attempting to “start a new chapter” and return to “peak form” with “plans to reinvigorate, refresh and strengthen Morrisons.”

While he admitted there was “work to do”, Baitiéh added that he was “confident that Morrisons has the people, the talent, the assets and the desire to chart a bright future in UK grocery”.

In recent months, the supermarket chain has introduced customer-facing initiatives that look to improve the store experience, including extended quiet hours, child-friendly checkouts, digital screens and is inviting shoppers to join its management meetings.

NewsSupermarkets

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4 Comments. Leave new

  • Terence Callachan 2 years ago

    Morrisons have teamed up with Amazon you can order groceries from Morrisons on Amazon the freshness of vegetable and fruit produce and the service really is superb better than tesco which ften sends me things that are very near their sell by date and Asda who send me vegetables that are too old, i really am impressed by this Morrisons / Amaxon venture.

    Reply
  • Leslie Clive Bedford 2 years ago

    Seems like it’s a case of come back Paul Potts. All is forgiven plus we need you to guide us (Morrisons) to greatness and regain the glory and confidence we had when you were CEO.

    Reply
    • Esorsirrah 2 years ago

      That’s David Potts and he wasn’t all that.

      Reply
  • Terence Callachan 2 years ago

    Good to see Morrisons selling tomatoes grown in Scotland they actually taste of tomato unlike all those from the netherlands morocco spain which taste of nothing.

    Reply

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