Morrisons CCO quits after 3 months

Morrisons chief customer officer Darren Blackhurst has quit just three months after rejoining the supermarket giant.

Chief executive Rami Baitiéh appointed Blackhurst as CCO and marketing officer on an interim basis in February, a role that was expected to become permanent.

However, Blackhurst will be standing down from the position with his departure terms currently being discussed, The Times reported.

He rejoined Morrisons earlier this year, having previously worked for the retailer from 2015 to 2019, primarily as group commercial director.

The change comes as logistics director Craig Taylor has also resigned in recent weeks, despite Baitiéh’s attempts to strengthen his senior leadership team earlier this year.

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At the time, the supermarket boss said that the grocer was attempting to “start a new chapter” and return to “peak form” with “plans to reinvigorate, refresh and strengthen Morrisons.”

While he admitted there was “work to do”, Baitiéh added that he was “confident that Morrisons has the people, the talent, the assets and the desire to chart a bright future in UK grocery”.

In recent months, the supermarket chain has introduced customer-facing initiatives that look to improve the store experience, including extended quiet hours, child-friendly checkouts, digital screens and is inviting shoppers to join its management meetings.



4 Comments. Leave new

  • Leslie Clive Bedford
    June 17, 2024 9:52 am

    Seems like it’s a case of come back Paul Potts. All is forgiven plus we need you to guide us (Morrisons) to greatness and regain the glory and confidence we had when you were CEO.

  • Terence Callachan
    June 24, 2024 12:44 pm

    Good to see Morrisons selling tomatoes grown in Scotland they actually taste of tomato unlike all those from the netherlands morocco spain which taste of nothing.

  • Terence Callachan
    June 24, 2024 12:47 pm

    Morrisons have teamed up with Amazon you can order groceries from Morrisons on Amazon the freshness of vegetable and fruit produce and the service really is superb better than tesco which ften sends me things that are very near their sell by date and Asda who send me vegetables that are too old, i really am impressed by this Morrisons / Amaxon venture.


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