Danone launches website for trade customers to bolster retail relationships

Danone has launched a new category management website for trade customers, in order to bolster relations with independent retailers.

Named ‘Danone on the go’, the food and drink manufacturer‘s new site combines different tools in a bid to drive sales across multiple categories.

This includes key category trends, downloadable planograms, range recommendations and merchandising advice, and will also feature monthly updates such as hot topics, and new product developments.


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Danone, which has a portfolio that includes grocery brands Activia, Aptamil and Volvic, said it hopes that this new platform will enable retailers to make key decisions and foster a closer relationship with the FMCG giant.

Danone head of category development for beverages and impulse Charlotte Andrassy said: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our brands.

“At Danone, we’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to positively help support and help grow their businesses.

“As a business, we’re also on a mission to bring health through food and drink to as many people as possible. The new website will enable retailers to come on this journey with us, helping them make the healthy choice, the easy choice.”

The new site comes in the wake of Danone’s chief executive hailing the FMCG’s “good start to the year” in April, after the company posted stronger-than-expected sales.

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