Cathedral City elevates everyday cheese occasions in £2.5m campaign
Cathedral City is celebrating how consumers can “elevate” everyday cheese occasions in a new £2.5m ‘City’ TV campaign.
Showcased across TV, digital and social media, the campaign will run until 7 July and aims to tempt viewers with a desirable ‘City,’ such as ‘Comfort City’ and ‘Flavour City’.
Cathedral City senior brand manager Abbie Pollington said: “From ‘Oooze City’ to ‘Food Envy City’, the campaign will immerse audiences in the joy that Cathedral City cheese brings to our most popular meal occasions.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“Think lunchtime jacket potatoes, toasties, and pasta bakes; cheese is the hero ingredient in so many hearty favourites throughout the day. We hope that our campaign persuades audiences to choose Cathedral City, to elevate their meals.”
It comes as the popular cheese brand has launched a range of new products in recent months in a bid to expand its portfolio.
Earlier this month it entered the chilled meals category for the first time, with a series of cheesy lasagne, cottage pie, and a chicken and pasta bake, in a collaboration with manufacturer Oscar Mayer.
In February, it also partnered with Heinz for new ‘Cheesy Beanz‘ as part of a limited drop.
