Heinz has partnered with Cathdedral City to launch a new take on its classic baked beans with ‘Cheesy Beanz’.
The product combines Cathedral City’s Extra Mature Cheddar with Heinz sauce and a small amount of cheese powder, which the brand said will “elevate the taste”.
A limited drop of 500 cans of Cheesy Beanz will be available to order directly from Heinztohome.co.uk today (14 February).
The product will roll out nationwide in Tesco on 21 February, followed by Sainsbury’s from 3 April and Asda from 25 April.
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Heinz director of meals and insights Alessandra De Dreuille said: “We know Brits absolutely love pairing beans with cheese and so we’re thrilled to finally announce our partnership with Cathedral City – bringing beans lovers up and down the country the ultimate perfect match.”
Cathedral City head of cheese marketing Neil Stewart added: “With 64% of Brits agreeing that cheese makes beans even tastier, it feels like a no brainer. We’re really looking forward to partnering with another family favourite to provide the nation with the everyday high quality and deliciously tasty meals they know and love.”
The partnership follows on from previous tie-up’s with the FMCG giant.
Last March, Heinz collaborated with Absolut Vodka to launch a limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipe for pasta alla vodka.
