Aldi is rolling out a new recyclable butter packaging on two of its own-label butter lines, in a UK supermarket first.
From next month, the discounter will replace its current non-recyclable packaging for block butter with an alternative paper-based wrap, enabling the new packaging to be recycled at home.
The change will currently only apply to its Specially Selected West Country and Yorkshire block butter, yet is understood to help remove 10 tonnes of non-recyclable packaging from circulation each year.
Aldi plastics and packaging director Luke Emery said: “We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products.
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“Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.”
The new wrapping update follows a series of sustainable adjustments Aldi has made to the packaging of its products in recent months.
Last month the UK’s fourth largest supermarket launched plastic-free packaging on its everyday own-label toothbrushes, in an aim to save the supermarket giant 17 tonnes of plastic packaging per year.
In the past, Aldi has also replaced the outer plastic wrap on its Everyday Essentials cheese singles with a new paper packaging, in a move expected to save 23 tonnes of plastic waste annually, while items such as toilet rolls, water bottles and baked beans have had their plastic waste cut in a packaging refresh.
