Aldi is experimenting with double-volume toilet rolls as it aims to reduce its plastic waste.
The trial, which will take place in stores across West Midlands, East Midlands and Yorkshire, will see the discount supermarket doubling the volume of sheets per roll on select own-brand lines.
This product development will allow for the reduction of the size of its packaging, which, if rolled out across stores nationwide, could remove over 60 tonnes of plastic packaging per year.
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It would also reduce the number of lorry journeys required, resulting in less carbon emissions from transportation.
Aldi plastics and packaging director Luke Emery said: “At Aldi, we’re working hard to reduce our environmental footprint wherever we can, and we’re always looking for new ways to make a difference.
“Reducing the plastic waste and carbon emissions related to such a widely-used product will have a huge positive impact, and it’s just one example of some exciting changes we have in the pipeline.”
The new move follows in the wake of fellow grocery retailer’s, such as Asda, Sainsbury’s, Morrisons and Tesco introducing similar plastic packaging reducing initiatives on toilet roll products in recent years.
Late last year, Aldi unveiled plans to remove all plastic packaging from its own-label four-pack beers and ciders to reduce plastic waste.
