Food and drink giant Princes has entered a landmark partnership with Capri-Sun to produce over 250m of the brand’s juice pouches annually.
Following Capri-Sun’s decision to bring sales and distribution in-house after a long-term relationship with Coca-Cola Europacific Partners (CCEP), the new contract will involve a transfer of four production lines from CCEP to Princes production facility in Bradford.
The move, which looks to meet increased production, will begin in autumn, with all lines set to be fully operational by spring 2025.
To ensure a smooth transition from CCEP, Princes has already started supporting Capri-Sun with warehousing and logistics services.
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Princes will be co-packing two Capri-Sun formats, including 200ml pouches with paper straws and 330ml pouches with a screw cap.
As part of the transition, the brand is also moving to recyclable pouches and introducing tethered caps on the 330ml products to reduce packaging waste by 14%.
Capri-Sun Group Holding AG Stefan Seiss said: “We are very excited to go into this collaboration between Princes and Capri-Sun. Over the last months the supply chain and engineering departments were working very closely together to prepare the transition of the production lines into the Bradford site.
“It is great to see that the expertise and the positive attitude on both sides will deliver a new production setup to fulfill the demand and the quality to support the growth of Capri-Sun in Great Britain.”
Princes group commercial director for drinks Andy Hargraves added: “Establishing this partnership is a significant milestone in the continued growth of our drinks business, creating around 50 to 60 new job opportunities in the local area.”
