Ella’s Kitchen has rolled out a new and improved “perfect pudding” range, reformulating its tastes and textures.
Launched across supermarkets and online retailers including Asda, Tesco, Morrisons and Ocado, the new products will be available from March.
The kids food brand’s renewed range includes flavours such as Apple and Cinnamon Crumble, and Strawberry and Blackcurrant Summer Pudding.
Alongside the flavour reformulation, the new products also had a packaging upgrade with a new ‘easy to open’ pot to aid younger children and encourage independence at mealtimes.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Ella’s Kitchen technical director Amy Standen said: “We’re so excited to bring these new and improved puddings to the shelves. Ella’s Kitchen is the only brand in the baby food aisle to offer family favourite puddings, using traditional recipes, that are suitable for little tummies.
“This is part of our belief that parents, and carers should be provided with alternatives to out-of-aisle products that are not designed for children – which can often be higher in sugar, salt and fat, and with textures unsuitable for little ones. These puddings are the perfect alternative, with no added sugar, no additives and made only from ingredients you would find in your kitchen at home.
“These new and improved puddings have been a long time in the making – and have been carefully reformulated to ensure improved taste, texture and quality, while our packaging has undergone a complete redesign to create a pot that – with supervision – little ones can open and hold themselves, helping them feel more independent at mealtimes!”.
The new range follows a series of senior departures at the FMCG firm. Earlier this year Ella’s Kitchen managing director Will Howard stepped down, only months after former CEO Mark Cuddigan departed the business.
