Wholesaler Parfetts has launched a major summer promotion which was designed to help retailers boost profits with over 700 discounted deals.

Running from 5 to 11 July, the wholesalers’ promotion will take place across all nine locations after the opening of its Southampton site.

The wholesaler has over 400 supplier activations which are planned throughout the week.

The promotional event will also include the launch of the brand’s private label spirits range, Spirit Republic, which was created to offer independent retailers a boost within the take-home alcohol category.

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Guy Swindell, joint managing director of Parfetts, said: “Parfest has become one of the highlights of the wholesale calendar because it combines outstanding deals with the opportunity for retailers to spend quality time with our supplier partners.

“Every year we invest more to make the event bigger and better. This year we have expanded across all nine depots for the first time, with more supplier activations, promotions, entertainment and opportunities for retailers to find products and ideas that will help grow their businesses.”

This builds on the wholesaler’s previous activations and builds on the successful results last year, which aims to provide independent retailers with support through discounted pricing and supplier collaboration.

According to the business, this also marks Parfett’s biggest promotional event to date.