Online grocer Ocado has launched a new price promise TV ad campaign as it promises to match rival retailers’ prices.
The 30-second spot was created with independent creative agency St Luke’s and introduces the online grocery retailer’s new strapline, ‘Get the price promise that really stacks up’, highlighting its offer compared to other retailers.
Building upon its previous campaign when the initiative launched last year, the ad explains that the Ocado Price Promise checks the prices on over 10,000 products on Tesco.com – including Clubcard prices.
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The advert kicks off with a voiceover that states: “Most supermarket price promises only include hundreds of products. How about a price promise that covers more than the basics and also includes your favourite brands?”
Ocado head of brand advertising Sarah Emerson said: “Everything we do at Ocado starts with our customers and we know that getting great value groceries is more important than ever.
“The Ocado Price Promise means our customers can shop with confidence, safe in the knowledge that their shop is matched to Tesco.com on over 10,000 products, including Clubcard prices.”
Showcased across TV, social, digital and out-of-home, the new campaign follows in the wake of the retailer reducing prices of more than 1,700 products as part of its Big Price Drop campaign.
