Ocado Retail has reduced the prices of more than 1,700 products as part of its Big Price Drop campaign.
From today (4 January), the price cuts will roll out across cupboard, fridge, freezer and household items, taking the total number of products reduced since June to more than 3,000.
Items featured in the online-only supermarket’s Big Price Drop include M&S Italian mozzarella, Hovis Seven Seeds Original, as well as Nestle Shreddies and Ocado houmous, both of which are price matched to Tesco.
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Birds Eye Garden Peas and Innocent Strawberry and Raspberry Kids Big Pack Smoothies are now cheaper than Tesco.
Household items include Dove Supreme Silk Caring Hand Wash, Colgate Total Original Toothpaste and Ocado Antibacterial Laundry Cleaner.
The Big Price Drop sits alongside the Ocado Price Promise, which matches a customer’s shop to Tesco.com on over 10,000 products, including Clubcard prices.
Ocado Retail CEO Hannah Gibson said: “We know many of our customers will be looking for value this January. So, we’ve started the year by adding even more products to our Big Price Drop.
“The combination of our range and unrivalled service paired with 1,700 new lower prices means we’re offering the best experience for our customers.”
Ocado’s price campaign comes a raft of grocers start the new year with price cuts. Morrisons has locked the prices of over 1,000 items to make budgets go further following the expensive Christmas period while Tesco-owned One Stop launched a £1m price drop campaign this week.
