One Stop has launched a £1m price drop campaign to help customers shop for everyday essentials and fresh products at a lower price.
The campaign will run for the next eight weeks and will focus on single price items, end of basket, and meal bundles.
Everyday products featured in the price drop include Thick White Toastie bread down to 85p, One Stop’s own-brand fusilli pasta also priced at 85p, and 2kg bags of Maris Piper potatoes at £1.85.
Customers will be signposted to the price drops including the £10 ‘basket deals’, featuring items such as chicken breast fillets, strawberry jam, unsalted butter, a loaf of bread, Bourbon Creams, fusilli pasta and Heinz tomato soup.
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‘Meal bundles’ priced at £5 will also be available, designed to inspire customers with affordable everyday meal solutions which include fresh chicken breasts, pasta, tomato passata and red onions.
One Stop head of product Marianne Aitken said: “At One Stop, we understand that customers often feel the pinch in January. That’s why we’re introducing price drops nationwide, across all our stores, ensuring our customers can shop their everyday essentials at affordable prices.
“Our substantial £1m investment into our Price Drop campaign reflects our dedication to alleviating the post-Christmas financial burden customers may face, and shows our commitment to being a trusted local retailer.”
In October, One Stop looked to provide customers healthier, fresher options by extending its fresh food offering with its first range reset in over two years.
The convenience retailer added 108 new lines to stores, 16 of which are own-label products such as leeks, parsnips, pink lady apples, grated mozzarella, beetroot and large flat mushrooms.
