Ocado Retail has introduced further price cuts on over 500 items as part of its Big Price Drop.
With an average reduction of 8% across the range, the announcement comes as food prices begin to fall for the first time in two years.
It marks the fourth wave of cuts from the online delivery platform since June, taking the total number of reductions to more than 1000.
Products in the latest round of cuts include fresh, ambient and household products, with a particular focus on cupboard fillers for the autumn and winter.
They include: Kellogg’s Special K (was £4.25, now £4), Dolmio Tomato & Basil Sauce (was £2.20, now £1.75), M&S Microwave Basmati Rice (was 80p now 75p), Ambrosia Devon Custard (was £1.95, now £1.60) and more.
Furthermore, the latest wave of the Big Price Drop includes over 400 M&S lines, such as M&S British Baby Parsnips (was £2.65, now £2.00), M&S British Swede (was 75p, now 70p) and M&S Brown Cooking Onions (was £1.35, now £1.10).
Ocado previously reduced prices on a further 330 items as part of its Big Price Drop last month, which marked the third price cut since June.
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The price cuts are in addition to the Ocado Price Promise introduced earlier in this year, which compares prices against over 10,000 like-for-like products at Tesco.
Ocado customers can also choose from a range of over 700 own-range grocery lines and an extensive collection of Everyday Savers, offering great value on thousands of everyday staples.
CEO of Ocado Retail Hannah Gibson commented: “Ocado is known for its superb service and unbeatable choice, and now more than ever, we’re committed to delivering great value too.
“As a result, we’ve reduced the prices of more than 1000 products since June across big brands, own label and M&S items.
So this autumn, if you want an amazing range of great value products delivered straight to your door, Ocado is the place for you.”
The news comes as Ocado shares lost 20% of their value in the worst fall in 11 years as it was downgraded by a City broker.
