Tesco is rolling out new hyper-personalised offers and promotions to its loyalty scheme members under a new ‘Clubcard Challengers’ solution.
From 20 May, the campaign will invite three million Clubcard members to take part, giving them the chance to collect £50 in loyalty points by doing 10 out of a choice of 20 personalised challenges.
Launching in collaboration with AI technology company Eagle Eye, the challenges will run for six weeks and could include spending £20 in Tesco’s summer BBQ range or spending £10 on plant-based meals.
These points can then be turned into rewards worth up to £100 to be spent at the supermarket giant’s more than 100 reward partners.
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Tesco group membership and loyalty director Lizzie Reynolds said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
“Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”
It’s not the first time a grocery retailer has used AI to enhance its loyalty app and online shopping experience.
Last November, Waitrose struck a partnership with Netcore Unbxd to implement a suite of AI-driven tools and develop new features that improve both the online search and browsing experience, while also developing personalised experiences for customers.
While just this month, Morrisons began trialling a new ‘My Points Boosters’ feature in its More Card app which uses AI to offer customers hyper-personalised challenges based on their shopping patterns.
Users can select up to 10 leading brands from a personalised list, and will be rewarded if they reach certain spend milestones within a set time frame.
