Lidl has revamped its loyalty scheme with new Lidl Plus Offers in a bid to make it easier for customers to save on their shopping.

The new offers will provide the discount grocer’s loyalty scheme members with weekly discounts on a range of products that, unlike the existing ‘Lidl Plus For You’ Coupons, don’t need to be activated and will automatically be applied at the checkout when customers scan their Lidl Plus app.

While these new offers will not be personalised, they will be available alongside the coupons which are personalised and give customers discounts on items tailored for them.

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A Lidl spokesperson told Grocery Gazette: “To make it even easier for customers to save on their shopping we’ve introduced Lidl Plus Offers.

“This benefit, which is in addition to our personalised Lidl Plus for You Coupons, gives Lidl Plus users access to an amazing selection of savings that don’t need to be activated and will automatically be applied at the checkout when customers scan their Lidl Plus app.

“It also means that we’re able to provide even more personalised discounts through our Lidl Plus for You Coupons, giving customers a tailor-made way of getting the things they love at even lower prices.”

The change comes as the discounter looks to expand its presence in the UK, with plans to open hundreds of new stores across the country this year.

The supermarket will open new stores in Bristol in the West Country, Birmingham in the West Midlands and Berwick in Scotland. In London, new locations will include Wandsworth, Fulham, Hoxton and Canning Town.